Each new crisis brings it own set of challenges.
That's why preparing for them BEFORE they happen gives you the confidence to face each one head one.
But how do you prepare ? One way is to take a second look at your Category Management strategy.
If the current crisis has told us anything -- it's that even the best laid plans can get disrupted quickly, throwing our entire business off kilter.
We've developed this 14-point checklist to help you think about what might be required to improve your Category Management.
Check it out. We think you'll find it pretty handy.